Privacy Policy for Optikhuset Stockholm
This privacy policy explains how Optikhuset Stockholm collects, uses and protects your personal data in accordance with the EU General Data Protection Regulation (GDPR).
1. Data Controller
Optikhuset Stockholm, Birger Jarlsgatan 2, Stockholm, is the data controller for personal data collected via our website and services. If you have any questions regarding your personal data, you can contact us by email at info @ optikhusetstockholm.se or by phone on +46 8 80 04 20.
2. Collection and use of personal data
We collect personal data when you:
- Book an eye examination via our website
- Contact us with enquiries or questions
The personal data we collect may include your name, email address, telephone number and any messages or enquiries you send to us. This information is used to fulfil your booking or to respond to your enquiry.
3. Legal basis for processing
In accordance with GDPR, we process your personal data based on the following legal grounds:
- Contract: Processing of data necessary to fulfil our agreement with you, for example when booking an eye examination or responding to your enquiries.
- Legitimate interest: Processing of data to improve our website and services through anonymised web analytics.
4. Anonymised analytics
We use anonymised web analytics to improve the user experience on our website. Tools such as Google Analytics collect anonymised information about how you use our site, such as which pages you visit and how long you stay. This information is not linked to personal data and is used solely to optimise the website’s performance and functionality.
5. Sharing and storage of personal data
We do not sell your personal data and will not share it with third parties, except where necessary to provide our services, for example to process payments or deliveries. We take appropriate measures to ensure that your data is handled securely.
6. Data retention and security
Your personal data is stored only for as long as necessary to fulfil the purpose for which it was collected, or as required by law. We take appropriate technical and organisational measures to protect your data against unauthorised access, loss or destruction.
7. Your rights under GDPR
Under GDPR, you have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request erasure of your personal data (“the right to be forgotten”)
- Request restriction of the processing of your personal data
- Object to processing based on legitimate interest
- Request data portability and receive a copy of your data in a structured, commonly used and machine-readable format
To exercise any of these rights, please contact us using the details provided below.
8. Lodge a complaint with a supervisory authority
If you believe that we are not processing your personal data correctly, you have the right to lodge a complaint with Swedish Authority for Privacy Protection or with the supervisory authority in your country.
9. Changes to this privacy policy
We reserve the right to update this privacy policy. Any changes will be published on this page and take effect immediately. We recommend that you review this policy regularly to stay informed about how we protect your information.
10. Contact information
If you have any questions about this privacy policy or wish to exercise your rights regarding your personal data, you can contact us at:
Optikhuset Stockholm
Birger Jarlsgatan 2, Stockholm
E-mail: info @ optikhusetstockholm.se
Ohone: +46 8 80 04 20